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The Internet voucher hype – chronology of a business idea

Germans are generally considered to be very frugal. It is therefore not surprising that voucher portals are experiencing a real hype and new portals are being added every day. This discount battle began with the plastic customer cards from Payback & Co. Then there were paper vouchers that you could lovingly cut out with scissors from the weekly supermarket brochure or that were occasionally sent to you by post. You could easily carry these in your wallet and you had an overview of which shop you had a voucher from.

Popular types of vouchers

In addition to traditional paper gift vouchers and shopping vouchers, online shops are now particularly keen to use the following types of vouchers:

  • Dialogue vouchers for acquiring new customers,
  • Discount vouchers (either for a specific amount or a percentage),
  • Free extras to an order (for example, matching fitted sheet when ordering a mattress) or
  • Loyalty vouchers for existing customers (e.g. 10 Euro credit for the next purchase

You receive a number of these vouchers at regular intervals from the respective shop operator, preferably in the form of a newsletter, in which they can also point out the latest offers. In combination with the promised discount, you can quickly discover one or two special offers.

Being stingy is cool?

The motto “being cheap is cool” tempts buyers to accept such supposedly particularly good deals. Hardly anyone then thinks about comparing prices, after all, the discounts are usually only valid for a short time, perhaps even just a day or a few hours. You have to act quickly before the deadline expires. You certainly don’t want to be given the opportunity to look for an equally good price elsewhere.

And so, before making a purchase in an online shop, the smart customer first checks one or more voucher portals to find the shop with the highest discounts. Vouchers can be found, for example, on weltdergutscheine.com. The portals offer a good overview of the vouchers available from a retailer, but not of their pricing.

Despite everything, voucher portals are very popular. With a little patience and comparing several offers, you can certainly find a bargain or two. The biggest advantage of these portals is that they are updated daily. This is the only way to ensure that the discounts are still valid and have not expired long ago.