Even a well-designed website loses its acceptance after a certain period of time if it does not pass the newly defined standards and trends. So your website may also need to be re-designed to keep up-to-date.
Redesign: While designing the website we usually try to present maximum usability to the competitor’s website standards and the using available technology of the time. But as time passes, many new tools and technologies emerge as well as other completists in the market to keep up with the ever-invented marketing policies of your website, which requires regular updates and re-designs.
Enhancement: Your website needs to evolve to keep up with your business growth and online earning expectations. Include factors that are not achieving your desired goals without them, as well as factors that could increase your chances of achieving them if you add them. However, prior to engagement, business analysis and consultation by experienced professionals is recommended.