Setting up your own e-commerce business is indeed exciting and may be considered as a milestone. We know that if such business is to succeed, it has to have a good web design. It must also have products that people will actually buy. Products must also be in good quality even if what you’re selling are slightly used clothes. So what should you do if you want your business to be a success?
1. Prioritize Security
When you sell products online it follows that the payment would also be online. This is typically done using a credit card which you will be party to very sensitive information. Prior to buying products online consumers want assurance that their information will be kept private. Thus when you eventually start on the website development for the business, you will to keep this in consideration. One way would have to be putting up a firewall to prevent unauthorized access to consumer information. While this may require some high level web design skills, spending for such will ensure that you will have return customers.
In the e-commerce field though, when it comes to the security of the online payment, there is a standard that needs to be followed. It is known as having PCI Compliant Hosting & Security. At present, the credit card industry requires that all online businesses that accept online payment be PCI DSS compliant. If you start your business without this certification, you will face a fine or at the worst your ability to process credit cards will be revoked. When that happens, how are you going to accept payment then?
2. Search Engine Friendly
This can mean two things. First your website must be optimized for search engines. Meaning it shows up in the search results. Otherwise what would be the point of having an online business if your website only appears on page 100 of the search results? Keep this in mind especially during the website development phase.
The second is that within your site, consumers are able to search for the products they want. This means proper use of meta elements for the site. If consumers are unable to do so, they may get annoyed and will no longer visit your site.
3. Easy Shipping Options
Once you have dealt on the issue of consumer information security and the search friendliness of your website, the third most important quality is giving buyers easy options when it comes to shipping. This being an online business, the products that you sell will have to be delivered to the buyer.
Thus in order for your site to be more efficient in this aspect it is advisable that you integrate your website with that of shipping providers. You have the freedom to mark-up the shipping rate but make sure that this is transparent as consumers never want to deal with hidden charges. Integration with a shipping company will also make it easier on your part to deliver the products bought.
So there you have. Once you have all of these ready, the rest are sure to follow. If you think this is hard work then better hire professionals like Designs with Merit to create your e-commerce business.
